SEO: Search Engine Optimization Bible
Author: Jerri L. Ledford (Author)
Publisher: Wiley (December 17, 2007)
ISBN-10: 0470175001
ISBN-13: 978-0470175002
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
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